The trades can be reasonably reliable and predictable businesses. However, even if demand holds up, the next few years look like being more demanding and competitive than ever. With our strong Trades experience, we can help you reposition your business for this tougher environment. The time to start is now.
WHAT WE DO
foleywords provides a range of services to support the progress of your business: assistance with analysis, campaign development and compelling customer focused communication.
TRADES
SERVICES
Services cover a broad range of commerce and services providers, particularly those where personal contact is inevitable, can expect some challenging conditions ahead. Regardless of the type of business, all the basics apply. We can help you retune your business model and communication to the circumstances as they arise.
MANUFACTURING
Australian manufacturing is in for a major boost, but it will need to adapt from the specialised gap filling mode to take on the broader opportunities that are expected to arise. Manufacturing experience is another of our strengths. We can work with you to capitalise on the increasing opportunities.
ADVERTISING
Advertising is a mix of design, placement and specific messaging, each as important as the other. Fine tune the focus and the messaging for the best response.
BRANDING AND TAG LINES
Your brands are powerful assets. The realisable value depends how impacting and memorable they are, and how they fit with the messaging strategy. Clever tag lines enliven brands and campaigns and make them ‘stick’.
BROCHURES AND CATALOGUES
Brochures and catalogues in printed or electronic form, remain a very poweful communication tool if well designed and well written.
CAMPAIGNS
A campaign is the process of delivering a set of objectives. A campaign is only as effective as the messaging and design allows.
COPY WRITING
Writing for advertising and promotional purposes requires a distinct style: sometimes quirky, always concise and lucid, always compelling. It is a distinct skill; you might say it’s a precise genre.
MEDIA
Preparing text or script for media requires similar skills to writing for advertising. Brevity, conciseness, and adherence to particular forms.
PACKAGING AND POINT OF SALE
Packaging and POS represents your product and your business right there at the Buy point, so the correct messaging is vital for success.
PRODUCT AND SALES STRATEGY
The world is full of good ideas. Picking the right ones is tricky part. There’s no perfect solution but experienced, critical thinking can narrow the field; not just to make the right choice, but also how to make that choice work.
SOCIAL MEDIA AND WEB PRESENCE
It’s no secret social media is vital tool in this day and age. Highly specific targeting, precise messaging and placement.
TECHNICAL AND TRAINING
Technical and training manuals either for technical and less technical audiences can benefit from the focus, brevity and succinctness of an experienced writer.