Creative is not just about visuals. The experienced writer plays a vital part in both the creative direction and balancing the presentation. An effective selling message is more than colour and movement and lists of information. The message must also have a language and a context.
Branding and Direction
Business and product names are obviously very important. If you are hoping for more than word of mouth growth, the right branding might be the difference between success and failure, particularly for a new business. Brands that stick most easily are those that simply but cleverly capture the core of the offer or have some other memorable trigger that links to the offer. Most importantly is must need to work in with other elements and suit the established direction f the business/
We have the creative expertise and the business experience. We can help you move your business forward by creating or revitalising your branding and positioning.
With the business up and going, the integrity of the brand has to be managed to ensure the value and effectiveness continues to grow. If unmanaged, inadvertent misuse and modification can work against good already achieved, and impact on the continued growth.
There are some examples of recent branding on our portfolio page.
We’ve got the ability, we’ve got the experience, and we’ve got the enthusiasm. Give us a call and discuss how we can add value to your business.